Super Intelligence (SI) Adoption

Who Is Adopting Super Intelligence (SI)? An AI and SI Adoption Tracker

Last updated: October 11, 2026

Super Intelligence (SI), formerly called artificial intelligence (AI), became U.S. federal policy on September 29, 2026, when Executive Order 14434 told executive agencies to use the new term in place of “AI.” Within two weeks the name moved into the market: on October 4, SpaceX pledged to rename its SpaceXAI unit (formerly xAI) to SpaceXSI; on October 9, Salesforce renamed its own agent platform to SIForce; and Iternal adopted the term on iternal.ai. OpenAI has said it has no plans to rename, according to reporting on Politico’s “Decoded” podcast (CNN), and Anadolu reported that OpenAI, xAI, Anthropic and Google each indicated the term “artificial intelligence” is unlikely to be phased out.

Who is adopting Super Intelligence so far? Below: which companies are renaming AI to SI, who is holding on to “AI,” and how the federal government’s own rollout is going.

Who Has Adopted “Super Intelligence”

Three entries anchor the adoption side of the ledger so far: one federal mandate, one completed company rename and one pledged rename, all inside a two-week window.

EntityWhat changedDateScopeSource
U.S. federal executive agencies Executive Order 14434 directs the executive branch to use “Super Intelligence” and “SI” in place of “Artificial Intelligence” and “AI” in official correspondence, public communications, websites, reports, and policy documents, “to the maximum extent permitted by law.” Signed Sept. 29, 2026 Mandatory within the executive branch; no obligation on private companies, states, or prior documents Federal Register, FR Doc. 2026-20321
Salesforce Renamed its AIForce agent platform to SIForce. CEO Marc Benioff: “The era of Super Intelligence is here. AIForce is officially SIForce.” Announced Oct. 9, 2026 One company’s own product branding Yahoo Tech / Business Insider, GuruFocus
SpaceX (Elon Musk) Musk said on X he would rename SpaceX’s “SpaceXAI” unit to “SpaceXSI”: “Yes, we will make that change.” Musk gave no timeline; as of October 11, 2026, the change had not yet occurred (Source: CNN (via Yahoo News)). Pledged Oct. 4, 2026 One internal division’s name The Star, CNN (via Yahoo News)

Both company moves have their own history. Salesforce moved within 24 days of unveiling AIforce at Dreamforce on Sept. 15 (Source: Yahoo Tech / Business Insider), where Benioff described it as an interface combining model intelligence with the company’s own business context. SpaceX’s unit began as xAI; after SpaceX acquired it, the unit was renamed “SpaceXAI” earlier in 2026, and it has now been pledged to become “SpaceXSI” (Source: Not a Tesla App, Oct. 5, 2026).

Two of these three rows are market choices — Salesforce’s completed rename and SpaceX’s pledged one — made voluntarily, since the order places no obligation on private companies; the federal row is government policy. The order defines “Super Intelligence” and “SI” by the existing statutory AI definition at 15 U.S.C. §9401(3) (Source: Federal Register, FR Doc. 2026-20321, Sec. 3(a)), so the name covers the capability organizations already use today, which is distinct from the theoretical artificial superintelligence (ASI) threshold — see SI vs. AGI vs. ASI: what’s the difference?. For the order’s full scope and what it does and does not require, see Executive Order 14434, explained for businesses.

Not Renaming: Who Is Holding On to “AI”

Most of the industry, one state government, and most of the press covering the story have kept “AI” so far.

EntityStanceSource
OpenAI OpenAI has said it has no plans to rename, according to reporting on Politico’s “Decoded” podcast. CNN (via Yahoo News)
OpenAI, xAI, Anthropic and Google Anadolu reported that OpenAI, xAI, Anthropic and Google each indicated “artificial intelligence” is unlikely to be phased out as a term; none has renamed a shipping product. Anadolu
California state government Executive Order N-10-26, signed by Gov. Gavin Newsom one day after the federal order, keeps “Artificial Intelligence” and “AI” as the terms state agencies use. Digital Policy Alert
Press coverage of the order itself Outlets reporting on Executive Order 14434 — including Axios and TheNextWeb, among others — continue to lead their own coverage with “AI”/“artificial intelligence,” using “Super Intelligence”/“SI” only when describing the administration’s preferred term. Axios, TheNextWeb

Anthropic, Google, and xAI sit in an additional, more public spot: alongside Meta, OpenAI, and NVIDIA, their leaders signed a separate, voluntary “White House Accord on Super Intelligence” on the same day the order was signed. Per CIO.com’s direct reading of that document, its own operative text commits signatories to safety reviews of “frontier models” — not to using the term “Super Intelligence” in their own products (Source: CIO.com). The Accord’s signatory list credits Musk to “xAI” — the name the unit carried before SpaceX’s own rebrand: SpaceX renamed it SpaceXAI earlier in 2026, and Musk said on October 4, five days after signing the Accord, that it would become SpaceXSI next, the move tracked in the adoption table above. Microsoft and Amazon, both signatories to the 2023 voluntary White House AI safety commitments, did not sign this Accord.

ThePrint’s reading on September 23, 2026, the day after the President’s UN General Assembly remarks and before the order was signed: there was “little indication that the technology industry is preparing to abandon the term AI” (Source: ThePrint, Sept. 23, 2026). Iternal sees that as the normal starting point for a new category name, not a reason to hold back: within two weeks of the order, the federal executive branch, Salesforce and SpaceX moved, and Iternal moved with them.

The Rollout Gap Inside the Federal Government

Even the agencies the order binds have not fully caught up with it. The White House updated AI.gov to display “SI.gov” branding, but the SI.gov address itself returns an error page when visited directly (Source: Axios). The Office of Science and Technology Policy — led by the Assistant to the President for Science and Technology, whom Sec. 3(b) tasks with proposing legislative language for a Federal definition of “Super Intelligence” — was still using “artificial intelligence” on its own site as of early October reporting, and NIST said it “is working to update its communications to incorporate the term” — in progress, not complete (Source: Wiley Rein).

One concrete case did land: NIST’s Center for AI Standards and Innovation now appears on the agency’s own site as the Center for Advancing Innovation and Standards for Super Intelligence (CAISSI) (Source: nist.gov/caisi). No formal rename announcement from NIST or the Commerce Department accompanied the change; broader NIST communications are still catching up. The Department of Justice and the State Department have moved faster. On October 6, 2026, Acting Deputy Attorney General Trent McCotter sent DOJ staff a memo instructing them to use “Super Intelligence” and “SI” in place of “AI,” extending to court filings “when appropriate” (Source: Reuters via The Star and Bloomberg Law). The State Department moved before the order existed: on September 22, 2026, after the President’s remarks at the UN General Assembly, its Bureau of International Organization Affairs instructed staff to use the new term in “all remarks, positions and press elements moving forward” (Source: AP via The Hill). That split — two agencies moving quickly, two others still catching up — shows the order’s rollout moving at different speeds across agencies.

A 60-day legislative clock and a sprawling executive branch make an uneven rollout the expected shape of a mandate this new, not evidence the order is being ignored.

Public Opinion Snapshot

In YouGov’s September 28, 2026 poll of 21,449 U.S. adults (Source: YouGov), “artificial intelligence” drew 53% as the better name, “super intelligence” 9%, no preference 23% and not sure 15%. “Artificial intelligence” is still the majority answer, not a close call — but a combined 47% did not choose it. Iternal reads that 47% as the opening for the clearer name, not a reason to wait: it is why Iternal writes “formerly called AI” while leading with Super Intelligence now, rather than waiting for the new name to win a majority first.

What to Watch Next

The legislative-definition deadline, around Nov. 28, 2026. Executive Order 14434 gives the Assistant to the President for Science and Technology 60 days from the Sept. 29 signing to propose legislative language for a formal federal definition of “Super Intelligence” and “SI” under Sec. 3(b) of the order. That proposal could, for the first time, modify or expand the term beyond today’s statutory AI definition — it has not done so yet.

The next movers. As of October 11, 2026, the adoption side of the ledger is the federal executive branch, Salesforce’s completed rename and SpaceX’s pledged one. The next companies to watch are enterprise technology suppliers to federal agencies: under Executive Order 14434 Sec. 2(a), those agencies now use “Super Intelligence” and “SI” in official correspondence and public communications, while Sec. 2(b) leaves existing contracts unchanged and the order places no obligation on suppliers themselves.

A related but separate bill. The Ban Artificial Superintelligence Act, announced Sept. 3, 2026 by Sen. Bernie Sanders and Rep. Greg Casar, targets “artificial superintelligence,” which the sponsors’ summary defines as a system that “exhibits or can easily be modified to exhibit capabilities that match or exceed human cognitive performance... across a broad range of domains” (Source: Sanders.senate.gov release summary) — a different, higher bar than the statutory AI definition the executive order uses for SI (Sec. 3(a)). See SI vs. AGI vs. ASI: what's the difference? for how that bill’s vocabulary differs from today’s SI rename.

The Name Is Catching Up to the Capability

In under two weeks the name has moved from one executive order into the market: the federal executive branch adopted it, Salesforce completed a rename, SpaceX pledged one, and Iternal adopted it on iternal.ai. The underlying capability adoption runs further ahead. By the second quarter of 2026, 39.2% of employed U.S. adults were using generative AI for work in the past week, up from 28.2% in the third quarter of 2024 (Source: FRED Blog, Federal Reserve Bank of St. Louis), and McKinsey’s 2026 survey of 1,719 participants across 97 nations found 80% saying AI improved their individual productivity (Source: McKinsey & Company). Iternal backs Super Intelligence as the name that matches those results, not a term still waiting on them. For more information visit the Why Iternal Supports Super Intelligence page.

For Site and Content Owners

Planning the move to Super Intelligence on your own site?

The practical next step is a rename playbook: what to change first, what to leave alone, and how to protect search rankings through the transition.

How to Rename AI to SI Without Losing Traffic
Iternal’s Own Decision

See how Iternal is handling this on its own site.

Iternal leads this transition on iternal.ai itself — what changed, what stayed the same, and why.

Iternal Adopts Super Intelligence (SI) Terminology
FAQ

FAQ: Super Intelligence (SI) Adoption

Yes. On October 9, 2026, Salesforce renamed its AIForce agent platform to SIForce; CEO Marc Benioff posted, “The era of Super Intelligence is here. AIForce is officially SIForce.” The announcement did not say whether the rename brings any change to features, availability or pricing.

SpaceX has announced the intent but had not completed a formal rename as of October 11, 2026. On October 4, 2026, Elon Musk said on X he would rename SpaceX’s “SpaceXAI” unit to “SpaceXSI” (“Yes, we will make that change”), with no stated timeline; as of October 11, 2026, the change had not yet occurred.

No. OpenAI has said it has no plans to rename, according to reporting on Politico’s “Decoded” podcast.

No. California’s Executive Order N-10-26, signed by Gov. Gavin Newsom on September 30, 2026 (one day after the federal order), directs its own agencies to continue using “Artificial Intelligence” and “AI.”

As of October 11, 2026, two named companies have made a public branding move: Salesforce (completed) and SpaceX (announced, not yet finished). Iternal has also adopted the term on iternal.ai. Anadolu reported that OpenAI, xAI, Anthropic, and Google each indicated “artificial intelligence” is unlikely to be phased out as a term; none has renamed a shipping product.