For MSPs, VARs, systems integrators and IT consultants
The Iternal AI Partner Program
The Iternal AI Partner Program helps IT services firms start and grow an AI practice. Partners use the AI Blueprint Builder to run an AI strategy session with a client and produce 12 executive deliverables in a few hours, then sell the work that follows. Every partner starts as an Authorized Partner for $250 a year.
One fee covers your whole company. Business email required.
Billed yearly. Renews automatically; cancel anytime. Full refund within 30 days, any time before your Deep Dive starts.
“[The AI Blueprint] asked questions it took us two years to figure out.” — COO, $8.5B construction company
Compare partner plansRead a free chapter of The AI Partner Blueprint
- Any team member can run it. The AI Blueprint Builder is the AI expert.
- One full Test Drive included. Run it with a client you want to win, or on your own company.
- One fee covers everyone on your company email domain.
Program overview
What is the Iternal AI Partner Program?
The Iternal AI Partner Program is a partner program for companies that sell and deliver technology or consulting services to businesses. Iternal supplies the method, the AI Blueprint Builder, training and proposal support. Your team runs AI strategy sessions with clients and sells the services, software and hardware those plans call for. Iternal earns when your clients move forward.
MIT NANDA found that 95% of organizations are getting zero return on their generative AI investment.1 The partners who win scope a first step the business will fund.
| Topic | Details |
|---|---|
| Who it's for | MSPs, VARs, systems integrators, and IT and business-transformation consultants |
| Entry plan | Authorized: $250 a year, billed yearly, for your whole company |
| What Authorized includes | One full Test Drive, AirgapAI licenses for internal use, PRISM account research, The AI Partner Blueprint, proposal support, sales and marketing resources, partner training |
| Core tool | The AI Blueprint Builder |
| What a client gets | 12 executive deliverables from one Deep Dive, in a few hours, editable in Word |
| Time it replaces | 20–30 hours of unbillable presales qualification, often spread across a team of people |
| Monthly plans | Bronze $2,500, Silver $5,000 and Gold $10,000 a month, month to month. Silver is recommended once your pipeline is ready. |
| Refund | 30-day refund, no questions asked, valid until your Test Drive Deep Dive starts · Refund policy |
| Track record | 3,000+ AI consultations behind the method; 100+ partners |
| How to join | Buy Authorized in the partner portal by card, or through your distributor |
Who it's for
Who is the program for?
The Iternal AI Partner Program is for companies that sell technology or consulting services to other businesses. Team size does not matter: one fee covers everyone on your company email domain.
| Partner type | Where you are today | Start with | What you sell first |
|---|---|---|---|
| MSPs and VARs new to AI | Clients ask about AI and you have no AI offer yet | Authorized | A paid AI Blueprint as the first step, next to the hardware and services you already sell |
| VARs, MSPs and systems integrators growing an AI practice | You have AI conversations but no repeatable way to qualify and scope them | Authorized, then Bronze or Silver when your pipeline is ready | Deep Dives that turn into scoped pilots |
| IT and business-transformation consultants | Discovery takes weeks of unbillable time | Authorized | Strategy engagements that start with 12 executive deliverables |
| Teams with an active AI sales motion | You run several AI Blueprints a month | Silver or Gold | Repeatable AI Blueprints across your client base |
Not the right fit
- Companies that want an AI strategy only for themselves and do not serve clients. Our partners deliver that. Find an Iternal partner
- Global systems integrators that need a custom alliance. Email partners@iternal.ai
How it works
How does the program work?
In the Iternal AI Partner Program, partners run the AI Blueprint Journey with each client. It has three stages, and each one ends in something the client can use and you can sell.
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Stage 1
General Use Case Exploration
About 20 adaptive questions about the client's business. Output: 3 to 10 AI use cases ranked by value and feasibility.
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Stage 2
Rapid ROI
Directional ROI, NPV and payback for the top use cases, so the client sees what is worth funding.
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Stage 3
Deep Dive
About 100 expert questions on one use case. Output: 12 executive-grade deliverables, 100+ pages, editable in Word.
Four roles, one motion
- Your client talks.
- The AI Blueprint Builder structures.
- You facilitate and deliver.
- Iternal supplies the engine.
Every step ends in something the client can use and you can sell.
| Step | Your client | You |
|---|---|---|
| Qualify | Answers the Exploration questions | Get a fast yes or no |
| Facilitate | Works through the Deep Dive with you | Run the session while the AI asks the expert questions |
| Scope | Receives 12 deliverables | Turn the Pilot Project Charter into your statement of work |
| Scale | Funds the pilot | Deliver the services, hardware and software the plan calls for |
The AI Blueprint Builder
What is the AI Blueprint Builder?
The AI Blueprint Builder is Iternal's AI strategy tool. It runs a structured interview of about 100 expert questions on one use case and writes 12 executive deliverables from the client's own answers, editable in Word. It is built on 3,000+ AI consultations, more than 3 million tokens of expert prompting and 17 specialized AI agents.
A plan for every executive at the table
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AI Strategy Blueprint executive briefing
For CEO and leadership
The anchor document and the recommendation
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Industry AI Imperative
For CEO
What the industry is doing with AI
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AI Readiness Scorecard
For COO
Where the company stands today
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AI Governance Framework
For CISO
Policies and oversight for safe use
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Risk Management Strategy
For CRO and CISO
The risks and how to control them
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Security & Compliance Deep Dive
For CISO
Data protection and compliance needs
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ROI & Business Case
For CFO
NPV across three scenarios
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Selected Model Deep Dive
For CTO
Which AI approach fits, and why
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Software Architecture & Tech Stack
For CTO and architects
How it fits the current environment
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Training & Enablement Program
For CHRO
How people learn to use it
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Change Management Plan
For CHRO and COO
The adoption plan for the people side
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Pilot Project Charter
For CIO and CTO
Scope and success criteria; your SOW draft
It automates the interview, not the consulting.
The AI Blueprint Builder produces draft inputs. Client politics, industry context, delivery accountability and the recommendation leadership will fund stay with you.
How partners make money
How do partners make money with the program?
Partners in the Iternal AI Partner Program earn from the work an AI Blueprint creates, and they set their own price for it.
Sell the first step
Resell the Deep Dive as your paid AI assessment, at your price.
Qualify fast
The Qualification Engine gives you a fast yes or no, so your team stops chasing AI window shoppers.
Sell what comes next
Each deliverable points to a service: governance, training, change management, integration.
Take it to production
The pilot charter becomes your statement of work, with the services, hardware and software the plan calls for.
How Iternal earns
Authorized is the low-cost way to start. Iternal earns when your clients move forward: from the monthly plans, from AirgapAI and AI Blueprint sales you make, and from work Iternal does as your subcontractor.
Proof
What partners and their clients say3
“[The AI Blueprint] asked questions it took us two years to figure out.”
COO, $8.5B construction company
“…asking the best questions that any consultative tool I've ever used has asked.”
CIO, $4B defense contractor, during a Deep Dive
A 20-year reseller that supports a top-3 automaker doubted it. Three hours later he called back to say he was sorry he had doubted what it could do.
Reseller, 20 years in the channel
“I am about to go ballistic on this blueprint. I am proactively inviting my customers to do it now.”
Owner, IT solutions provider
Everything in Authorized
What do Authorized partners get?
Authorized costs $250 a year and covers everyone on your company email domain for 12 months. It includes:
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AI Blueprint Test Drive
One full AI Blueprint Journey: Exploration, Rapid ROI and a Deep Dive with 12 deliverables, editable in Word. Run it with a client you want to win, or on your own company. Start it right after you pay at build.iternal.ai, with the same login as your partner portal.
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AirgapAI Chat, Transcribe and Code
Not-for-resale licenses for internal use, with no seat cap.
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PRISM account research
Research 10 target accounts a month from a single company URL, shared across your company.
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The AI Partner Blueprint (PDF)
The full partner playbook, emailed when you join, plus a copy of The AI Strategy Blueprint for your own use.
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Proposal support
After your client's Deep Dive, Iternal helps you scope the statement of work and can quote work as your subcontractor.
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Deal registration
Register your AI Blueprint opportunities with Iternal.
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Sales library and price lists
Sales videos, case studies, and SKUs and prices for every route to market, opened after you pass the knowledge check.
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Marketing kit
A press-release template, the right to say “{Your company} is an Iternal Authorized Partner,” and an AI strategy giveaway page for your customers.
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Partner training
Self-paced training, a short knowledge check and a certificate of completion for your team.
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Monthly partner update
Product news, promotions and selling tips.
One fee covers your whole company. Business email required.
Billed yearly. Renews automatically; cancel anytime. Full refund within 30 days, any time before your Deep Dive starts.
Paying by purchase order? Choose “Buy through your distributor” at checkout.
Test Drive
What is the Test Drive?
The Test Drive is one full AI Blueprint Journey included with Authorized: General Use Case Exploration, Rapid ROI and a Deep Dive with 12 executive deliverables. Run it with a client you want to win, or on your own company. Start it right after you pay at build.iternal.ai, with the same login as your partner portal. You get one Test Drive per company.
- 1 Exploration
- 2 Rapid ROI
- 3 Deep Dive
30-day refund, no questions asked
Run the first two stages of your Test Drive, Exploration and Rapid ROI. If Authorized is not right for you, email partners@iternal.ai within 30 days of purchase, any time before your Deep Dive starts, and we will refund your $250 in full.
Per company, not per person. Everyone on your company email domain is covered.
No AI experts required. The AI Blueprint Builder is the AI expert.
Partner plans
How much does the partner program cost?
The Iternal AI Partner Program starts at $250 a year: every partner begins with the Authorized plan. Bronze, Silver and Gold are month to month. Move up when your pipeline is ready.
| Plan | Authorized$250/year | Bronze$2,500/month | RecommendedRecommended planSilver$5,000/monthRecommended once your pipeline is ready | Gold$10,000/month |
|---|---|---|---|---|
| AI Blueprint Journeys | 1 Test Drive | 1 a month | 3 a month | 6 a month |
| PRISM accounts a month | 10 | 50 | 100 | 200 |
| AI Academy seats a year | Not included | 25 | 50 | 100 |
| Live training from Iternal | Contact us | 30 min a month | 1 hour a month | 2 hours a month |
| Co-branded AI Blueprints | Not included | Included | Included | Included |
| Proposal support after your client's Deep Dive | Included | Included | Included | Included |
| Iternal joins qualified client webinars after the Deep Dive | Not included | Not included | Included | Included |
| AirgapAI licenses for internal use, no seat cap | Included | Included | Included | Included |
| Or earn the tier4 | Not included | $50K Iternal revenue + 1 case study | $100K + 1 case study | $300K + 3 case studies |
One fee covers your whole company. Business email required.
Billed yearly. Renews automatically; cancel anytime. Full refund within 30 days, any time before your Deep Dive starts.
Paying by purchase order? Buy through your distributor
Moving to a monthly plan stops your Authorized renewal.
Platinum and custom plans are available through the partner team.
The books
The books behind the program
The Iternal AI Partner Program follows two books by Iternal founder John Byron Hanby IV.
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The AI Partner Blueprint
#1 Amazon best seller, January 20262
The playbook for building an AI practice: finding opportunities, packaging services and growing recurring revenue. Authorized partners get the full PDF.
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The AI Strategy Blueprint
The guide for executives planning AI. It includes a 10-point checklist CEOs can use to grade their AI partners.
FAQ
Frequently asked questions about the Iternal AI Partner Program
What is the Iternal AI Partner Program?
The Iternal AI Partner Program helps IT services firms start and grow an AI practice. Partners use the AI Blueprint Builder to run an AI strategy session with a client and produce 12 executive deliverables in a few hours, then sell the services, software and hardware the plan calls for. Every partner starts as an Authorized Partner for $250 a year.
Who can join the program?
The Iternal AI Partner Program is open to companies that sell technology or consulting services to other businesses: managed service providers, value-added resellers, systems integrators, and IT and business-transformation consultants. Enrollment is open. At checkout you confirm that your company serves clients, and one plan covers everyone on your company email domain.
How much does it cost to become an Iternal partner?
Joining the Iternal AI Partner Program costs $250 a year: the Authorized plan covers your whole company and includes one full Test Drive. Bronze ($2,500 a month), Silver ($5,000 a month) and Gold ($10,000 a month) add more AI Blueprint Journeys, PRISM accounts, AI Academy seats and live training, month to month. Platinum and custom plans are available through the partner team.
What do I get for $250?
Everything in Authorized: one full AI Blueprint Test Drive, AirgapAI licenses for internal use, PRISM research for 10 accounts a month, The AI Partner Blueprint, proposal support after your client's Deep Dive, sales and marketing resources, and partner training. It covers everyone on your company email domain for 12 months.
What is the AI Blueprint Builder?
The AI Blueprint Builder is Iternal's AI strategy tool. It runs a structured interview of about 100 expert questions on one use case and writes 12 executive deliverables from the client's own answers, editable in Word. It is built on 3,000+ AI consultations, more than 3 million tokens of expert prompting and 17 specialized AI agents.
What is an AI Blueprint Journey?
An AI Blueprint Journey is the three-stage process partners run with a client. General Use Case Exploration asks about 20 adaptive questions and ranks 3 to 10 AI use cases. Rapid ROI estimates ROI, NPV and payback for the top use cases. The Deep Dive asks about 100 expert questions on one use case and produces 12 executive deliverables.
How does an MSP or VAR start an AI practice?
An MSP or VAR starts an AI practice with one client conversation and the AI Blueprint Journey. Run General Use Case Exploration to find the use cases worth funding, Rapid ROI to size them, then a Deep Dive on the one the client picks. The client gets 12 executive deliverables, and you get a Pilot Project Charter to turn into your statement of work. Authorized includes one full Test Drive to run this end to end.
Who should I run my Test Drive with?
Run it with a client you want to win, or on your own company. You get one Test Drive per company.
How soon can we start the Test Drive?
Right after you pay. Sign in at build.iternal.ai with the same login as your partner portal and start the first stage. You choose the client and when to run each stage.
Do we need AI experts on staff?
No. The AI Blueprint Builder is the AI expert. If someone on your team can run a client meeting, they can facilitate an AI Blueprint.
Will it replace our consultants or eat into our services?
It automates the interview, not the consulting. It works only before the statement of work, in hours that were never billed. Your team keeps the judgment, the client and the delivery.
Why not just use a chatbot?
A chatbot starts from a blank page. The AI Blueprint Builder runs a structured interview built from 3,000+ AI consultations, more than 3 million tokens of expert prompting and 17 specialized AI agents, then writes 12 deliverables from the client's own answers. One skeptical reseller tried it on an account and called back three hours later.
Is this an AI reseller program?
The Iternal AI Partner Program is a partner program for selling AI strategy and the work that follows it. Partners can also resell Iternal software such as AirgapAI, and the price list covers every route to market. The $250 plan is your subscription to the partner program.
Do I need to sell Dell or buy through a distributor?
No Dell relationship is required. Pay by card, or choose “Buy through your distributor” at checkout to use a purchase order. Your price list covers every route to market.
Will Iternal sell direct to my clients or go around me?
Register your opportunity with Iternal and you stay the partner of record. When Iternal works on your deal, it works as your subcontractor.
How is client data handled?
AI Blueprints run in Iternal's secure cloud. Each client's consultation is kept separate, and security documentation is in the partner portal. Private deployment is available for enterprise clients.
What is the refund policy?
Run the first two stages of your Test Drive. If Authorized is not right for you, email partners@iternal.ai within 30 days of purchase, any time before your Deep Dive starts, for a full refund, no questions asked.
Why only $250, and how does Iternal make money?
Authorized is the low-cost way to start. Iternal earns when your clients move forward: from the monthly plans, from AirgapAI and AI Blueprint sales you make, and from work Iternal does as your subcontractor.
We want an AI strategy for our own company. Is this for us?
This plan is for companies that sell technology or consulting services. Our partners deliver AI Blueprints to companies like yours. Find an Iternal partner
How is the partner program different from the Iternal affiliate program?
The Iternal AI Partner Program is for firms that sell and deliver services to clients. The affiliate program pays commissions to publishers and creators who refer customers to Iternal products. See the affiliate program
Resources
Guides for building an AI practice
Short guides on the work around an AI practice: pricing, delivery, ordering and selling.
- Build an AI practice
Where a partner starts investing, step by step
- Packaging, pricing and margin
How to package and price an AI offer
- Who implements AI
What Iternal, the partner and the integrator each deliver
- How to order AI software
SKUs, quotes and purchase orders
- Train sellers for the AI conversation
How sellers learn to lead an AI conversation
- AI account research for sellers
What an account research tool produces
- The AI Blueprint Builder
The AI strategy tool behind every AI Blueprint
- PRISM account research
Research a target account from one company URL
- AirgapAI
Local AI that partners use internally and resell
Get started
How do I join the Iternal AI Partner Program?
You join the Iternal AI Partner Program in the partner portal, in four steps:
- Create your account with your business email and verify it.
- Accept the partner terms, which include a mutual NDA, and confirm your company serves clients.
- Pay $250 by card, or choose “Buy through your distributor.”
- Start your Test Drive at build.iternal.ai, with the same login as your partner portal.
One fee covers your whole company. Business email required.
Billed yearly. Renews automatically; cancel anytime. Full refund within 30 days, any time before your Deep Dive starts.
Refer customers instead of selling services? See the affiliate program
Notes
- MIT NANDA (Challapally, Pease, Raskar, Chari), "The GenAI Divide: State of AI in Business 2025," July 2025, preliminary findings; interviews with 52 organizations, a survey of 153 senior leaders and a review of 300+ public AI initiatives.
- #1 in an Amazon Best Sellers category, January 2026. Not a current rank.
- Client and partner quotes are anonymized.
- Earn a tier with Iternal revenue (net revenue Iternal receives where you are partner of record) plus public, customer-approved case studies with a measured result from a live deployment, both in the same calendar year.