The Iternal Brand Identity System
Official brand assets, color palette, typography, and usage guidelines for Iternal Technologies, AirgapAI, and Blockify. Everything you need to represent our brand consistently across every channel.
Who Iternal Is
The positioning, taglines, and canonical product names to use in every brand expression.
Positioning
Iternal is the enterprise AI partner that takes organizations from strategy to deployment with AI that is local, secure, and outcome-driven — one platform spanning advisory, training, sovereign applications, and data intelligence, from edge to core.
Primary Tagline
Trusted AI, from edge to core.
Descriptor Triad
Local. Secure. Outcome-driven.
Canonical Entity Names
Use these names exactly — capitalization and spacing — in copy, headings, and metadata. The company is Iternal Technologies (accepted alternates: Iternal, Iternal.ai, Iternal AI).
- AI Blueprint BuilderFree AI strategy and roadmap generator that produces a board-ready AI blueprint in about an hour.
- AI Strategy ConsultingSenior enterprise advisory that turns AI strategy into executed, accountable outcomes.
- AI AcademySelf-serve subscription AI training with 912+ role-based courses, a 7-day free trial, and $199/year membership.
- AI TrainingInstructor-led, enterprise AI training and enablement delivered live to whole teams.
- BlockifyPatented data-ingestion and RAG-accuracy engine that converts documents into governed IdeaBlocks for up to 78X more accurate AI.
- AirgapAI Chat100% local, secure, offline on-device AI chat assistant for the enterprise (SCIF-approved).
- AirgapAI Transcribe100% local, secure AI transcription and meeting notes in 99 languages, fully offline.
- AirgapAI CodeSecure, on-device AI coding assistant that runs 100% locally with zero code exposure.
- Turnkey AIEnd-to-end, deployed-for-you enterprise AI stood up in weeks via certified SI partners.
- IdeaBlocksIternal's patented structured data unit that preserves semantic context for accurate RAG.
Brand Colors
Our color system communicates trust, innovation, and clarity. Use these values exactly to maintain visual consistency.
The Roboto Typeface
Roboto is our primary typeface across all digital and print communications. Load it via Google Fonts for consistency.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0 1 2 3 4 5 6 7 8 9
The future of enterprise AI
Use for: Body text, captions, supporting copy
Secure. Private. Powerful.
Use for: Standard body copy, UI labels
Deploy AI Without Risk
Use for: Subheadings, card titles, CTAs
100% Local AI Processing
Use for: Headings, hero text, emphasis
Official Logo Packages
All logo files include SVG, PNG, and EPS formats for both light and dark backgrounds. Download the full package for each brand.
Iternal
Full Iternal Technologies brand identity — wordmark, logomark, and combination lockup
AirgapAI
AirgapAI — the 100% local, secure, on-device enterprise AI application brand
Blockify
Blockify — the patented data-intelligence engine brand, up to 78X more accurate AI
Nebulous
Nebulous — the AI operations and agent-orchestration brand
How to Use Our Brand Assets
These guidelines ensure our brand is represented consistently and professionally across all touchpoints.
Do
Use the provided SVG or high-resolution PNG files only
Maintain the minimum clear space of 1x the logo height on all sides
Use the full-color logo on white or very light backgrounds
Use the white reversed logo on dark or brand-colored backgrounds
Maintain the original proportions when resizing
Use Roboto for all brand-adjacent typography
Link to iternal.ai when referencing the brand digitally
Don't
Alter, distort, or redraw any logo element
Apply drop shadows, outlines, or effects to the logo
Place the logo on busy photographic backgrounds without a clear zone
Use unapproved colors from outside the brand palette
Recreate logo text using the Roboto typeface
Use low-resolution screenshots or compressed copies of logos
Combine Iternal logos with competitor logos implying equivalence
How We Communicate
Our voice reflects who we are — expert, clear, and genuinely helpful. Use these principles when writing copy that represents Iternal.
Professional
We speak with authority and precision. Every word earns its place.
- Confident without arrogance
- Formal in enterprise contexts
- Precise with technical claims
- Evidence-backed statements
Innovative
We lead the conversation on enterprise AI. We explain the future, we don't follow it.
- Forward-thinking language
- Concrete innovation claims
- Challenge industry assumptions
- Specific metrics and benchmarks
Trustworthy
Security and privacy are foundational to our identity. We never overstate or underdeliver.
- Honest about capabilities
- Back claims with evidence
- Avoid hype without substance
- Acknowledge concerns directly
Voice in Practice
Access the Complete Brand Kit
All brand assets are hosted in an organized Google Drive folder. Download SVGs, PNGs, EPS files, and usage guidelines for every product brand.
Brand assets are provided for authorized use only. Review the usage guidelines above before publication. Legal